'Every great leader is a great storyteller,' says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved.
Four Elements Of Persuasion
World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out. In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too.
They show you how storytelling relates to every industry and how anyone can benefit from its power. Maxwell and Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results. Let's face it: leading is a lot more fun than following.
The Elements Of Persuasion Book
Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you.
'Every great leader is a great storyteller,' says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, 'Every great leader is a great storyteller,' says Harvard University psychologist Howard Gardner.
According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out.
In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power. Maxwell and Dickman use their experiences-both in the entertainment industry and as corporate consultants-to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results. Let's face it: leading is a lot more fun than following.
Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you. This is a concise and thoughtful introduction to communicating through storytelling. I found their framework and supporting examples - ok, stories - instructive. The authors also shared a lot of interesting insights.
For example, memories are much more likely to be created when there is stress or other high emotion. There is biological evidence for this effect and we can use it to our advantage. They summarize stories as 'facts wrapped in emotions' and successfully demonstrate the effectiveness This is a concise and thoughtful introduction to communicating through storytelling. I found their framework and supporting examples - ok, stories - instructive. The authors also shared a lot of interesting insights. For example, memories are much more likely to be created when there is stress or other high emotion. There is biological evidence for this effect and we can use it to our advantage.
They summarize stories as 'facts wrapped in emotions' and successfully demonstrate the effectiveness of communicating through that type of support. Pdc world championship darts 2008 full pc game. There were points with which I didn't agree, and the attempts to tie their framework to Eastern philosophy (the 5 elements) only succeeded halfway for me. They open with a claim that previous generations didn't need to be storytellers to succeed as much as we do today, yet every single transaction then was a direct story, often involving trading and barter. The skills are different, but not new. I'm not really done with this book yet. But I want it off my shelf.
It's got some interesting principles and has opened my eyes to the idea that storytelling is an integral part of advertising, pitching, marketing, etc. I do now see that in almost everything I do.
However, the book has a pretty blatant gender bias. I'm a few chapters in and, in the many, many instances where CEOs (both real and theoretical) are referred to with pronouns, not once has the pronoun been feminine. Any interest I h I'm not really done with this book yet. But I want it off my shelf. It's got some interesting principles and has opened my eyes to the idea that storytelling is an integral part of advertising, pitching, marketing, etc.
I do now see that in almost everything I do. However, the book has a pretty blatant gender bias. I'm a few chapters in and, in the many, many instances where CEOs (both real and theoretical) are referred to with pronouns, not once has the pronoun been feminine. Any interest I had in finishing this book evaporated once I realized this.
Author by: Richard Maxwell Language: en Publisher by: Harper Collins Format Available: PDF, ePub, Mobi Total Read: 98 Total Download: 373 File Size: 54,8 Mb Description: 'Every great leader is a great storyteller,' says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile.
What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out. In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power. Maxwell and Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories.
All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results. Let's face it: leading is a lot more fun than following.
Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you.
Author by: William A. Covino Language: en Publisher by: Longman Publishing Group Format Available: PDF, ePub, Mobi Total Read: 33 Total Download: 224 File Size: 48,6 Mb Description: Ninth in the “Elements of Composition”series, The Elements of Persuasion is a brief and inexpensive alternative to longer, “standard” texts. The book provides students with a concise introduction to major theories of persuasion; analysis of political, cultural, and literary events that represent the significance and scope of persuasion; and a range of questions and exercises to develop critical reading and writing skills.
An introductory chapter offers a general overview of persuasion, illustrating the contributions of Aristotle's Rhetoric, J.L. Austin's speech act theory, and Kenneth Burke's dramatism with current examples from political oratory, advertising, and hypothetical situations, as well as extensive analysis of the “dramatism” of the O.J. Simpson trial. With this foundation, students are then able to begin their own analysis of persuasion in public discourse and to assess the elements of persuasion in their own writing.
Author by: California High School Speech Association. Curriculum Committee Language: en Publisher by: IDEA Format Available: PDF, ePub, Mobi Total Read: 38 Total Download: 350 File Size: 50,8 Mb Description: Speaking Across the Curriculum gives teachers ready-made speaking and listening activities that can be infused into any curriculum. Over 50 activities help teachers encourage debate and discussion and teach students speaking and listening skills. Students will learn how to outline a speech, build active listening skills, develop a media presentation, persuade an audience and speak spontaneously.
Activities also help students analyze and evaluate arguments and sources, including web sites. Author by: Harvard Business School Press Language: en Publisher by: Harvard Business Review Press Format Available: PDF, ePub, Mobi Total Read: 89 Total Download: 777 File Size: 49,7 Mb Description: To be effective, managers have to be skilled at acquiring power and using that power to persuade others to get things done. This guide offers must-know methods for commanding attention, changing minds, and influencing decision makers up and down the organizational ladder. The Harvard Business Essentials series provides comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.
Author by: Dave Lakhani Language: en Publisher by: John Wiley & Sons Format Available: PDF, ePub, Mobi Total Read: 65 Total Download: 382 File Size: 51,5 Mb Description: Praise for persuasion the art of getting what you want 'Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written. Especially if it ends up in the hands of your competition.' —Mike Litman, CEO, Connect To Success, Inc. And coauthor of Conversations with Millionaires 'Dave Lakhani tells you everything you've just got to know about persuasion in this book.
It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!' —Jay Conrad Levinson, 'The Father of Guerrilla Marketing' and author of the Guerrilla Marketing series of books 'Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate.'
—Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs 'Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy.' —Blaine Parker, author of Million-Dollar Mortgage Radio 'Too few books actually put into practice what they promote.
Dave Lakhani breaks the mold with this satisfying, powerful read.' —John Klymshyn, author of Move the Sale Forward. Free vst plug-ins for fl. Author by: Brian Mullen Language: en Publisher by: Psychology Press Format Available: PDF, ePub, Mobi Total Read: 10 Total Download: 558 File Size: 46,6 Mb Description: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: 'Why do consumers do what they do?' This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior.
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The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
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